Porsche Rothmans "Roughroads", Reborn
In the early 1980s, Porsche made history in the brutal Paris-Dakar Rally. The Rothmans-liveried 911 became a motorsport icon. Just behind it: a Volkswagen T3 support van, painted in the same legendary colors. A humble but essential part of the team and of the story.
Commissioned by Porsche Centrum Gelderland, the Rothmans concept returns in a modern interpretation. This time applied to two very different vehicles: the Porsche 911 Dakar and the fully electric Volkswagen ID.Buzz.
A tribute to the past, brought to life with today’s tools. The spirit of the rally reborn bold, unexpected, and unmistakably Porsche.
PORSCHE CENTRUM GELDERLAND
BRAND POSITIONING
BRAND STRATEGY
BRAND IDENTITY
SIGNING
CAMPAIGN