EXHIBITION ‘FLEETING’ SCENTS IN COLOUR

AGH & Friends was commissioned by the Maurtishuis in The Hague to create a campaign to promote the very first interactive virtual see-and-smell tour. The exhibition Fleeting – Scents in Colour explored smells and art in the 17th-century: from the intoxicating fragrance of flowers to the stench of canals. Apart from a city poster campaign, AGH & Friends developed a box containing information and little smell dispensers filled with the odours visitors we’re going to smell during the tour.

MAURITSHUIS
BRAND STRATEGY
BRAND IDENTITY
PRINT
INTERACTIVE DESIGN
PRODUCT DESIGN
CAMPAIGN

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SCHOOL SET

After the success of the initial Fleeting – Scents in Colour exhibition at the Maurtishuis, AGH & Friends was commissioned to create a mailable version of the previous box to be used for educational purposes. This school set contained 4 small smell dispensers along with a booklet displaying the artworks accompanied by the explanation of their distinctive smell.

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