More than building machines
Harley-Davidson is noted for a style of customization that gave rise to the chopper motorcycle style. The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC (2002) and middle-weight Street (2014) platforms.
HARLEY-DAVIDSON
BRAND POSITIONING
BRAND STRATEGY
BRAND IDENTITY
PRINT
INTERACTIVE DESIGN
VIDEO PRODUCTION
SOCIAL MEDIA
SIGNING
CAMPAIGN